Road Sports, Inc., the owner of Team Columbia-Highroad and HTC Corporation,
a designer of mobile phones, today announced a three-year sponsorship
agreement that prominently places the HTC brand at the starting line of the
2009 Tour de France on July 4 in Monaco.
"High Road Sports is elated to be partnering with HTC, a
recognized leader and growing global brand in mobile phones,"
said Bob Stapleton, Owner, Team Columbia-HTC. "Team Columbia-HTC
is now sponsored by two leading companies in their related industries and we
are ready to show the growing power of our partnership at this year's Tour
de France," he added.
The team currently called Columbia-Highroad, and known in 2008 and 2009 as
the team with the most victories in professional cycling, will compete as "Team
Columbia-HTC" and will present the new team uniform in
on July 3, the day before the start of the 96th Tour de France.
"The HTC High Road Sports partnership is a great match of like
minded organizations driven by innovation, excellence and competitiveness
and we are excited about the opportunity to communicate HTC's brand value
through the great sport of cycling," said Peter Chou, chief
executive officer, HTC Corporation. "HTC's sponsorship of Team
Columbia-HTC is one step in HTC's commitment to increasing its global brand
value and recognition."
Recognized in Business Week's 2009 InfoTech 100 as the 13th best-performing
tech company in the world, HTC focuses on putting people at the centre by
making their phones work in a more simple and natural way. This drives HTC's
choice of partners, product creations and platforms. HTC's global team
of designers, researchers and engineers quietly listen and observe people
with their phones and in life so they can better understand and anticipate
people's needs to create a more personalized experience. This is
central to HTC's culture, spanning across its more than 9,000 employees
The three-year sponsorship agreement runs through 2011 and includes both the
men's and women's professional cycling teams, which are top ranked worldwide
and have won over 80 races combined in 2009 - the most wins of any competing
HTC Corporation (HTC) is one of the fastest growing companies in the mobile
phone industry and continues to pioneer industry-leading mobile experiences
through design, usability and innovation that is sparked by how the mobile
phone can improve how people live and communicate. The company is listed on
the Taiwan Stock Exchange under ticker 2498. For more information about HTC,
please visit www.htc.com.
About High Road Sports
High Road Sports, Inc., based in
San Luis Obispo
, operates elite-level professional men's and women's cycling teams that
have won more victories than any other teams in the 2008 and 2009. High
Road's athletes include 36 men and women, and staff members from 20
different nations making it the most international team in the sport.
High Road is founded on the principles of clean and fair sport, and focuses
on developing young athletes under veteran leadership and an experienced
management team. The team is a leader in best methods and practices,
technology development, and self-improvement. To learn more about Team
Columbia-HTC please visit the team's web site at www.highroadsports.com.
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