Tour Down Under 2009
tiffany jane clothing range
"Look gorgeous Feel Great"
awaited Tiffany Jane line of women’s cycling apparel designed by
Australian cyclist Tiffany Cromwell was finally launched last week during
the week of the biggest cycling event in the southern hemisphere, the Tour
The launch was
held in conjunction with the grand opening of eVelo
- tHeArtofCycling of
cycling bicycle boutique, a new women’s specific store in Adelaide that
combines bicycle clothing and art in one.
It was a great
night and a great time to hold the event with so many cycling enthusiasts
in town. There was a full house, with many excited women ready to check
out the latest gear on the market, including local sports personalities
and Olympians Rachael Sporn and Juliet Haslam. The evening began with some
mingling in the crowd and then the formalities began as the MC for the
night, Callan Taylor, asked Tiffany some questions about herself, the
label, where it’s going and what’s to come. This was followed by a
raffle of various signed sporting items and a couple bottles of wine to
raise some money for the Amy Gillett foundation, then the evening was
finished off with the guests being able to purchase the Tiffany Jane kit
with a special opening night offer of 10% off all items purchased or
Tiffany has taken the first step as a TAFE SA (a tertiary level college in Adelaide) fashion student towards her dream of building a high-class designer label. She's started in a field that she knows best, women’s cycling apparel, she regularly spends on average 20 hours a week in lycra and is well qualified to know what feels good and performs. The aim of the label is to create a good looking garment that stands out in the crowd, but which is also comfortable to wear and fits with the Tiffany Jane motto ‘look gorgeous, feel great’.
Tiffany commented "The signature cycling kit that was launched is bright and beautiful and guaranteed to make you stand amongst the bunch as it includes the Tiffany Jane pink kiss trade mark as the Jersey’s major feature combined with bright colours on either a black or white background depending on which kit you choose." At this stage on offer are short sleeve and sleeveless jerseys, regular knicks (Australian for shorts - editor) and bib knicks from sizes 6-16. In the near future, Tiffany plans to stock a wider range of women’s cycling garments including jerseys, vests, knicks, arm warmers, leg warmers, socks and gloves.
Tiffany isn’t just the name behind this label, she also does all the graphic artwork and has created the fabulous design. She teamed up with clothing company Triple Play in Queensland to make the clothing.
plans to stick with the design and sale of cycling apparel for now and has
ambitions to work with Triple Play on creating a really unique, casual,
and well fitted women’s cut jersey and knicks that are really
comfortable to wear and look great whilst making women feel good about
getting out on the bike and sitting at the coffee shop on the weekends.
She also has numerous other Tiffany Jane designs to be created down the
track. Eventually, Tiffany plans to expand the Tiffany Jane label by
branching out into casual clothing. One day she might even introduce
special occasion wear and Haute Couture. But for now keep a look out on
the street for the Tiffany Jane cycling apparel riding past.
For more information on the label, how much, where to get it and other details, check out the Tiffany Jane website >> www.tiffanyjane.com.au
Photos Click on any image to enlarge >>
Want to contact WomensCycling.net?
The WomensCycling.net email address is
To contact the webmaster, the address is :
Type this address into the "To" line of a new email message in your email programme.
The WomensCycling.net email address is displayed as a graphic in order to reduce the amount of 'spam' email received from programmes which 'crawl' the internet for sites with addresses displayed in text and then overwhelm that address with junk, or even forge the address in junk messages that they generate and send to others. Sorry for any inconvenience this approach causes you.
WomensCycling.net 2004 - 2009©