Tour Down Under 2009

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The long awaited Tiffany Jane line of women’s cycling apparel designed by Australian cyclist Tiffany Cromwell was finally launched last week during the week of the biggest cycling event in the southern hemisphere, the Tour Down Under.  

The launch was held in conjunction with the grand opening of eVelo - tHeArtofCycling of cycling bicycle boutique, a new women’s specific store in Adelaide that combines bicycle clothing and art in one.  

It was a great night and a great time to hold the event with so many cycling enthusiasts in town. There was a full house, with many excited women ready to check out the latest gear on the market, including local sports personalities and Olympians Rachael Sporn and Juliet Haslam. The evening began with some mingling in the crowd and then the formalities began as the MC for the night, Callan Taylor, asked Tiffany some questions about herself, the label, where it’s going and what’s to come. This was followed by a raffle of various signed sporting items and a couple bottles of wine to raise some money for the Amy Gillett foundation, then the evening was finished off with the guests being able to purchase the Tiffany Jane kit with a special opening night offer of 10% off all items purchased or ordered.  

Tiffany has taken the first step as a TAFE SA (a tertiary level college in Adelaide) fashion student towards her dream of building a high-class designer label. She's started in a field that she knows best, women’s cycling apparel, she regularly spends on average 20 hours a week in lycra and is well qualified to know what feels good and performs. The aim of the label is to create a good looking garment that stands out in the crowd, but which is also comfortable to wear and fits with the Tiffany Jane motto ‘look gorgeous, feel great’.

Tiffany commented "The signature cycling kit that was launched is bright and beautiful and guaranteed to make you stand amongst the bunch as it includes the Tiffany Jane pink kiss trade mark as the Jersey’s major feature combined with bright colours on either a black or white background depending on which kit you choose."  At this stage on offer are short sleeve and sleeveless jerseys, regular knicks (Australian for shorts - editor) and bib knicks from sizes 6-16. In the near future, Tiffany plans to stock a wider range of women’s cycling garments including jerseys, vests, knicks, arm warmers, leg warmers, socks and  gloves. 

Tiffany isn’t just the name behind this label, she also does all the graphic artwork and has created the fabulous design. She teamed up with clothing company Triple Play in Queensland to make the clothing.

Tiffany plans to stick with the design and sale of cycling apparel for now and has ambitions to work with Triple Play on creating a really unique, casual, and well fitted women’s cut jersey and knicks that are really comfortable to wear and look great whilst making women feel good about getting out on the bike and sitting at the coffee shop on the weekends. She also has numerous other Tiffany Jane designs to be created down the track. Eventually, Tiffany plans to expand the Tiffany Jane label by branching out into casual clothing. One day she might even introduce special occasion wear and Haute Couture. But for now keep a look out on the street for the Tiffany Jane cycling apparel riding past.  

For more information on the label, how much, where to get it and other details,  check out the Tiffany Jane website >>  www.tiffanyjane.com.au

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