WCN quicklink >> Team launched
Halfords announces sponsorship of British team
Nicole Cooke team leader
Team to support Cooke towards Beijing
a UK-based automotive retail outlet which also sells bicycles and
accessories, has announced that it will sponsor an entirely British
professional cycling team. National Champion Nicole Cooke will lead the
squad with the goal of giving her and the team the ideal performance
environment, sufficient support, focus and UK based training to put them in
top contention for a gold medal at the Beijing Olympics.
team, to be called Team Halfords Bikehut, will consist of 10 women riders
but will also be supplemented by two top male riders Rob Hayles and Tom
Southam, who will ride a full domestic season of British Premier Calendar
and National Criterium Series events under the new team colours.
Dave Brailsford, performance director of British Cycling taking the reins as
general manager, the innovative new approach is the first step on the road
to a full British Professional Team.
said: “Being able to work with a British Company on a project such
as this in the run up to the Beijing Olympic Games presents not only the
perfect performance environment for Nicole Cooke and her team mates but is
also a fantastic commercial opportunity for British Cycling to work with a
company whose heritage in the sport and accessibility in the British market
will enable us to grow what we hope will be a successful and productive
partnership in years to come.”
who went to Beijing in early December to ride the Olympic course on her new
Boardman bike is just as excited about the opportunity. “It’s
absolutely fantastic. This will be the first ever [fully*] British
professional women’s team and I believe it’s the biggest step forward in
women’s sport in this country for many, many years.”
unique deal between British Cycling and the UK’s leading cycle retailer
will see the team riding bikes designed by Olympic champion Chris Boardman
MBE. The range of bikes were launched last year in a joint venture between
Nicole Cooke wins Geelong World Cup, 2007 (click to enlarge)
- FBUK, now Swift Racing was the first British professional team. Its squad
included riders from several nations.
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