Deutsche Telekom ends cycling sponsorship
Magenta to disappear from the peloton
Team will continue, as Team High Road
Telekom AG has elected to end sponsorship of professional cycling with
immediate effect. This decision was taken by the Board of Management of the
Bonn-based telecommunications group, which had been a sponsor of
professional cycling since 1991. Sponsorship of both the men’s and women's
teams is ended with this action.
arrived at this decision to separate our brand from further exposure from
doping in sport and cycling specifically. This was a difficult decision
given our long history of support for professional cycling and the efforts
of Bob Stapleton in managing the team in 2007", said Deutsche
Telekom Board member and CEO of T-Mobile International Hamid Akhavan. “We
have an obligation to our employees, customers and shareholders to focus our
attention and resources on our core businesses”, added Akhavan.
have worked very hard with the current team management to promote clean
cycling sport but we reached the decision to continue our efforts to rid all
sports of doping by applying our resources in other directions. Deutsche
Telekom AG wants to make it clear that this action is not based on any
disagreement with or misconduct by team management”, Akhavan
has changed in Deutsche Telekom's belief that sponsoring activities also
entail taking responsibility. "We will continue to fulfil our
obligations to the fight against doping, to which we contribute a
significant amount of resources", declared Akhavan.
Stapleton added, "We hope to go forward independently with the
team to achieve our goals of continued competitive success and being a
leader in anti-doping efforts in professional cycling." Over
the past few days the Group has been negotiating with Neuer Straßen Sport,
the operator of the T-Mobile Team, for the termination of the contract that
was set to run until December 31, 2010. Both parties have agreed to keep the
Road Sports Inc is pleased to announce that its Elite Men's and Women's
cycling teams will continue racing in 2008 after T-Mobile has ended its
engagement. The teams will now be known as “Team High Road”.
Road Sports Inc. holds a ProTour Team License and will seek authorisation of
the change in the team’s identity and operations from the governing body,
the UCI. High Road and its subsidiaries own the infrastructure of both
decision to end its involvement in professional cycling is a challenge for
the sport and our team. We will review and adapt our operations, and
continue to advance our leadership position in athletic success and
commitment to clean and fair sport that began during our work with T-Mobile”
says Bob Stapleton of High Road.
was a very successful year for both teams, with the men's ProTourTeam taking
37 victories for the season and the women ending the season as the number
one ranked team in the World by the UCI.
have an outstanding international roster of exciting young talent backed by
proven veteran leadership for 2008” added Stapleton.
High Road Sports will use the next few weeks in intensive preparation for the 2008 racing season. “We have good options, but plenty of work to do to begin racing in less than 60 days” noted Stapleton.
T-Mobile was a North American-based women's team set-up and owned by Bob Stapleton in 2002 until its move over to Europe in 2006. The team recruited European-based riders, including Judith Arndt as well as retaining US-based stars such as Ina-Yoko Teutenberg and Kimberly Bruckner Baldwin and recruiting former T-Mobile (USA) rider Kim Anderson and enjoyed considerable success in its first year in Europe. In 2007, the team finished highest in the UCI team rankings and recorded numerous stage and overall victories. The women's team has not had any direct involvement with the doping scandals which have rocked the men's team.
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