Cervélo and Cycling United join forces to become
Number 1 UCI ranked team in 2007 announces new sponsors for 2008
Kristin Armstrong joins, Cervélo impressed by anti-doping policies in place since 2006
Gerard Vroomen, Co-founder of Cervélo and Thomas Campana, Team Manager of Cycling United, are pleased to announce the creation of the Cervélo-Lifeforce women’s pro cycling team.
supporter Lifeforce will stay with the team as co-title sponsor, as will
Skoda, the official car of Team Cervélo-Lifeforce, who is onboard until
2009. Bike industry sponsors FSA, Vittoria, Zipp, Speedplay, and Fizik, like
Cervélo, have all stepped up their engagement for 2008 and signed on for at
least a two-year period. From a sponsorship standpoint Team Cervélo-Lifeforce
is unique as the first team predominantly supported from inside the
year, the Cycling United team was the number one ranked team on the UCI
Women's Road World Cup circuit. After they purchased time trial frames from
Cervélo, they were so happy with them that they asked Cervélo if they
wanted to increase their support.
course we were happy to become more closely involved with the team,”
said Gerard Vroomen. “Cervelo has always had great success with
female customers, both pro and amateur, thanks to our unique bike geometry*.
We are proud that the world’s best female cycling team chooses our bikes,
even more so with the addition of longtime Cervélo friend Kristin
young team has made an impressive start in its first four years of
competition. Now, the best women’s team in the world will also be riding
the best bike,” said Thomas Campana, who also credits Cervélo
our first week with the Cervélos, I called Gerard to ask how it is possible
that they fit our female riders so well, when they also fit Team CSC’s men
been riding on a Cervélo for a while”, said Kristin Armstrong,
2006 World Champion, “and it was one of the reasons I decided to
join this team for 2008. My main goal is the Olympics and I wanted to make
sure I have the best possible equipment there.”
it is not just performance that attracted Cervélo to this team,”
explains Vroomen. “We are a strong supporter of the most advanced
anti-doping program in the world at Team CSC (the same tests now form the
basis for the UCI’s “biological passport”). Going forward, we decided
we would only support teams that have a similar interest in the fight
against doping, which surprisingly, was not met with great enthusiasm by
some of the teams looking for sponsorship.
I asked Thomas, he surprised me by explaining that his team had already been
in a monitoring program from a Swiss Olympic-accredited lab for the past two
years. It is not quite as extensive as Team CSC’s program, (CSC’s
anti-doping program budget eclipses the total budget of Cycling United), but
it is very impressive given the size of this team.”
The Cervélo-Lifeforce colours for 2008
Armstrong, USA, TT World Champion 2006
Thürig, Switzerland, TT World Champion 2004 & 2005
Austria, 3rd TT World Championships 2006
Kiesanowski, New Zealand
Pascale Schnider, Switzerland
Caroline Steffen, Switzerland.
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