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Team Rona no more, but Jeanson retained on individual contract


Click here for Jeanson's reaction to this news


RONA Inc. has confirmed that it will not extend its sponsorship of an elite women's cycling team beyond 2004. In the light of changes in its market and development strategy since Team RONA was launched in December 2000, the Canadian home improvement leader has decided to redeploy its sport sponsorship funds.

RONA will, however, continue to sponsor cyclist Geneviève Jeanson on an individual basis.

"We have been very proud to link our name to such a high performance cycling team," said Claude Bernier, RONA executive vice-president of traditional stores and in charge of the sponsorship since the beginning, "but we felt it was time to dedicate our limited resources to other sports sponsorship vehicles that are better suited to our current reality. Still, we're pleased to be able to continue providing financial support to Geneviève as she pursues her cycling career."

About RONA
RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 550 franchise, affiliate and corporate stores of various sizes and formats. With over 21,000 employees working under its family of banners across Canada and more than 12.5 million square feet of retail space, the RONA store network generates over $4.5 billion in annual sales.





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