Team Rona no more, but Jeanson retained on individual contract
RONA TO SPONSOR GENEVIÈVE JEANSON AGAIN IN 2005
RONA Inc. has confirmed that it will not extend its sponsorship of an elite women's cycling team beyond 2004. In the light of changes in its market and development strategy since Team RONA was launched in December 2000, the Canadian home improvement leader has decided to redeploy its sport sponsorship funds.
RONA will, however, continue to sponsor cyclist Geneviève Jeanson on an individual basis.
"We have been very proud to link our name to such a high performance cycling team," said Claude Bernier, RONA executive vice-president of traditional stores and in charge of the sponsorship since the beginning, "but we felt it was time to dedicate our limited resources to other sports sponsorship vehicles that are better suited to our current reality. Still, we're pleased to be able to continue providing financial support to Geneviève as she pursues her cycling career."
Want to contact WomensCycling.net?
The WomensCycling.net email address is
To contact the webmaster, the address is :
Type this address into the "To" line of a new email message in your email programme.
The WomensCycling.net email address is displayed as a graphic in order to reduce the amount of 'spam' email received from programmes which 'crawl' the internet for sites with addresses displayed in text and then overwhelm that address with junk, or even forge the address in junk messages that they generate and send to others. Sorry for any inconvenience this approach causes you.