Fuji
Bicycles Joins the Tsunami Relief Effort
Fuji bikes in the USA
have donated 50 bikes to health care workers in Asia
Details
Fuji
Bicycles joins the worldwide tsunami relief efforts by donating mountain
bikes to the emergency and disaster relief workers in
Southeast Asia
. Recognizing both the immediate and long-term requirements of this relief
effort,
Fuji
will donate 50 bikes each year for the next three years.
Fuji
hopes these bikes will help nurses and health care service providers reach
the more remote and disaster-ridden areas in
Indonesia
,
Sri Lanka
, and the other countries whose coastlines were devastated by the December
26th 9.0 earthquake.
In
areas where roads and airstrips may have been destroyed, these
utilitarian-style mountain bikes will assist relief workers who may not
otherwise be able to reach some of the more remote victims of the tragedy.
The bikes come fully equipped with rear carriers, fenders and light sets.
As
with countless other people from all over the globe, the employees at
Fuji
responded to the urgent need for assistance after finding themselves
feeling helpless, not knowing the best way to help the victims of the
tragedy.
“This
company has a great soul,” said Karen Bliss, Fuji Bicycles Marketing
Communications Manager. “I am so proud to be working with such a
compassionate group of people. It truly was amazing the way this
initiative came together. The tragedy is so unfathomable. The images are
so heart-wrenching. We just all felt that we needed to do something and
instead of sitting around talking about it, we developed a plan.”
In
a collaborative effort, Fuji Bicycles will join the Institute for
Transportation and Development Policy in getting the bicycles to
Asia
through the proper channels. “Bicycles are extremely valuable in helping
deliver health care, especially when medical staff has to reach many
people in difficult conditions,” said
Aimee Gauthier
, African Program Manager at ITDP. “We are working with
Fuji
to help get the bicycles directly to the relief workers who need them
most.”
ITDP
is a non-profit organization that promotes sustainable and equitable
transportation in developing countries, including providing health care
workers with bicycles, improving conditions for cyclists, and improving
access to better quality bicycles. More information is available at
www.itdp.org.
Bicycles can also help those who are managing camps serving displaced
people be more mobile around the area and respond more quickly to
emergencies. In
Indonesia
, 11,000 people are living in six camps because their homes and villages
have been destroyed.
About
Fuji
Bicycles
Since
1899,
Fuji
has been recognized as one of the best manufacturers of high-quality road
bicycles. That superior quality and attention to detail is reflected today
in the compete line of
Fuji
products including mountain, specialty, comfort, and kids’ models. The
Fuji
brand is marketed worldwide by 36 global distributors. Domestically,
Fuji
is sold exclusively through specialty retailers.
Fuji
’s parent company, Advanced Sports, Inc., also manufactures SE Bikes,
one of the original BMX brands. ASI’s worldwide headquarters are located
in
Philadelphia
,
PA
,
19154
. www.fujibikes.com.
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